IAP moved ABC Affiliate Marketing from a once-a-year DVD release of their fall marketing content to dynamic iPad and HMTL5 apps. This approach allows the network’s sales team to make time zone specific presentations, and gives the network’s affiliates the ability to localize network sales presentations for their own markets – adding local branding and clips through a dedicated affiliate admin tool. The App offers our network clients the ability to update and control the content, schedule, graphics, and other information throughout the year using a network admin tool. This makes the App capable of being used to present an unlimited number of “schedules” or events to potential clients based on the schedules and clips the network managers choose to upload. So, what once was a fixed shelf-life, single presentation DVD becomes a user updateable year-round marketing tool.